No matter what type of consulting services you offer and what industry you specialize in, there’s one marketing tactic that applies to all: the power of the word of mouth. Advertising in magazines or on television, investing in digital ads, and social media outreach all have merit, of course. But when positioning yourself as a [...]
I'm very proud of my colleagues at Lincoln Strategy Group, especially Meghan Cox, for their involvement in The Principal For a Day program at Loma Linda Elementary School in Phoenix this Spring. The 25-year-old program was reinstated in March of 2017, giving the opportunity for local businesses and schools to form "relationships that serve to foster future [...]
Americans have incredible work ethic. Culturally, we pride ourselves on our grit and productivity, and for centuries we’ve worked ourselves up mountains and back to the entire world’s benefit. As a result, we’ve accomplished extraordinary feats and ushered in countless innovations, from the airplane to the Internet. If your father ever told you that as [...]
Politics can be frustrating. This, I know from personal experience, and anyone who has followed U.S. politics—especially in the last two years—is likely to agree. It’s frustrating because for many of us, politics are personal. So when politicians make promises they don’t keep, or do things we feel will damage our great nation, we sometimes [...]
In a recent interview with IdeaMensch, Nathan Sproul candidly answers questions about the lessons he's learned as an entrepreneur and industry trends he's following closely. Here, some excerpts. On the origins of his company Lincoln Strategy Group: Politics and government has always been a passion of mine. From my youth, conversations around the dinner table usually [...]
One notable model succeeded in predicting the election results where others failed. Called EagleAi, this artificial intelligence tool was programmed to analyze and understand various data on an unprecedented scale.
For 13 years, Lincoln Strategy Group (LSG) has been offering our clients customized solutions for their corporate public affairs and public relations' needs. Our strategies to meet those needs may include anything from creating a campaign management plan with a quantifiable impact to outlining a crisis communication program with winning messages that sway opinion. My [...]
As Election Day is upon us and voters young and old come together at their local polling stations or send off their absentee ballots to cast their votes, I’ve been thinking more about how important it is to vote. It baffles me that so many young Americans who are legally able vote choose not to [...]
With so much bias and political slant in the news (even when the media claims to be unbiased), and with so many news outlets to choose from, it can be hard to know which one to trust. It seems that most people have a go-to news station or website they get their news from, but [...]
Research suggests that curiosity is the key to life satisfaction and career satisfaction. Promoting curiosity isn’t child’s play; rather, curiosity has a valuable place in every winning business strategy. In 2014, the Harvard Business Review proclaimed “Curiosity Is as Important as Intelligence.” In a world that “has never been more intricate,” the idea of curiosity [...]